Boom Brand Identity

A complete profile of Boom's visual system — colors, typography, components, and personality — extracted from https://boomsupersonic.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/boom
• Machine-readable JSON: https://characterquilt.com/branding/boom.json
• Per-page llms.txt: https://characterquilt.com/branding/boom/llms.txt

Quick Facts

Color Palette

• primary: #FF0000
• secondary: #1EA0C3
• accent: #FF9900
• background: #000000
• textPrimary: #FFFFFF
• link: #FF9900

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Styrene A — https://fonts.google.com/specimen/Styrene+A

Visual Assets

• Logo: https://boomsupersonic.com/wp-content/uploads/2021/10/logo.svg
• Favicon: https://boomsupersonic.com/apple-touch-icon.png
• Social card (og:image): https://boomsupersonic.com/wp-content/uploads/2023/06/facebook_og.jpg

UI Components

• input: background=#212427, textColor=#88898A, borderColor=#525456, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: technology enthusiasts and aviation professionals

Boom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Boom - XB-1 Supersonic Flight
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  • Source: Link
• Boom - FlyBy - XB-1 Flight Test Program Live Blog
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  • Source: Link
• FlyBy - The Revival of Supersonic Travel - Boom
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  • Source: Link
• Boom - FlyBy - Live Blog: Overture Superfactory Construction Progression
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  • Source: Link
• Boom - FlyBy - Live Blog: Boom Supersonic Inspires a New Era of Supersonic Flight at Farnborough International Airshow
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  • Source: Link
• Boom - FlyBy - Boom Announces Successful Flight of XB-1 Demonstrator Aircraft
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.