booko.json
Booko Brand Identity
A complete profile of Booko's visual system — colors, typography, components, and personality — extracted from https://bookoapp.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/booko
- Machine-readable JSON: https://characterquilt.com/branding/booko.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #4F46E5 |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #6B7280
- secondary: #4F46E5
- accent: #4F46E5
- background: #FFFFFF
- textPrimary: #111827
- link: #111827
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-6%20w-6%20text-primary%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Crect%20x%3D%223%22%20y%3D%225%22%20width%3D%2218%22%20height%3D%2216%22%20rx%3D%223%22%20stroke-width%3D%222%22%20stroke%3D%22currentColor%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%20stroke-width%3A%202px%20!important%3B%22%2F%3E%3Crect%20x%3D%223%22%20y%3D%225%22%20width%3D%2218%22%20height%3D%224%22%20rx%3D%221.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3Crect%20x%3D%227%22%20y%3D%222%22%20width%3D%222%22%20height%3D%224%22%20rx%3D%221%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3Crect%20x%3D%2215%22%20y%3D%222%22%20width%3D%222%22%20height%3D%224%22%20rx%3D%221%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(79%2C%2070%2C%20229)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://bookoapp.com/favicon.ico?v=3
UI Components
- buttonPrimary: background=#4F46E5, textColor=#FFFFFF, borderRadius=7.5px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: business professionals
Booko Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Twisted Scissors - Hair Salon in Hanover | Booko
- Twisted Scissors - Hair Salon in Hanover | Booko
- Nia Sanchez Booko Offers Updates on Her Baby Daughter After The Valley Season 2 (PICS)
- 18 Book reviews ideas | book report templates, book review template, book report
- Booko (W26) Launches: Dynamic Pricing for Businesses That Sell Time Slots | Fondo
- Booktopia - Free Shipping When You Click through from Booko.com.au - OzBargain
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.