Bolto Brand Identity

A complete profile of Bolto's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2966FF
• secondary: #EAFFBB
• accent: #2966FF
• background: #FFFFFF
• textPrimary: #141414
• link: #EEF3FF

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#141414, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#2966FF, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#1C1C1C, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and HR departments

Bolto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 15 Best Payroll for One Employee in 2026 (Expert Picks)
  • Image:
  • Source: Bolto Blog
• Bolto Customer Story: Metal America
  • Image:
  • Source: Bolto Case Studies
• 10 Best HRIS for Small Business (2026 Picks + Guide)
  • Image:
  • Source: Bolto Blog
• 10 Best Payroll Software for Accountants (2026 Guide)
  • Image:
  • Source: Bolto Blog

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2966FF",
    "secondary": "#EAFFBB",
    "accent": "#2966FF",
    "background": "#FFFFFF",
    "textPrimary": "#141414",
    "link": "#EEF3FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "20px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#141414",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2966FF",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1C1C",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67833e57809dd5be694b7df7/695ed6c0f66227843cd2bb6f_Bolto%20-%20Blue.png",
    "favicon": "https://cdn.prod.website-files.com/67833e57809dd5be694b7df7/6997855095b8dfd21aba691f_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67833e57809dd5be694b7df7/6786f8bfa4b25b09dad9f5b4_OG%20IMAGE.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and HR departments"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}