Bolster Brand Identity

A complete profile of Bolster's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #3898EC
• accent: #FBFF00
• background: #FFFFFF
• textPrimary: #000000
• link: #FBFF00

Typography

• primary: Cera Pro — Cera Pro on Google Fonts
• heading: Cera Pro — Cera Pro on Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#3898EC, borderRadius=3px, shadow=none
• buttonPrimary: background=#FBFF00, textColor=#000000, borderColor=#9E9E9E, borderRadius=4px, shadow=none
• buttonSecondary: background=#F5F5F5, textColor=#0954FA, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: construction professionals

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Cera Pro",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#3898EC",
 "accent": "#FBFF00",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#FBFF00"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Cera Pro",
 "heading": "Cera Pro"
 },
 "fontStacks": {
 "heading": [
 "Cera Pro",
 "sans-serif"
 ],
 "body": [
 "Cera Pro",
 "sans-serif"
 ],
 "paragraph": [
 "Cera Pro",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "18px",
 "h2": "58px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#333333",
 "borderColor": "#3898EC",
 "borderRadius": "3px",
 "borderRadiusCorners": {
 "topLeft": "3px",
 "topRight": "3px",
 "bottomRight": "3px",
 "bottomLeft": "3px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FBFF00",
 "textColor": "#000000",
 "borderColor": "#9E9E9E",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F5F5F5",
 "textColor": "#0954FA",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/67102e768e5adcbad552c6be_Bolster%20Full%20Yellow-1.webp",
 "favicon": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/671aa147bb6d9c5133c2016e_Bolster32.png",
 "ogImage": "https://cdn.prod.website-files.com/671027610ae409a9588ed105/672bd484660e6273c719ab7b_opengraph_preview_home.png",
 "logoHref": "/?r=0",
 "logoAlt": "Bolster logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "construction professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}