Bodyport Brand Identity

A complete profile of Bodyport's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E84556
• secondary: #0000EE
• accent: #FF7770
• background: #FFFFFF
• textPrimary: #636363
• link: #FF7770

Typography

• primary: Value — Value Font
• heading: Value — Value Font

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#CCCCCC, borderRadius=5px, shadow=none
• buttonPrimary: background=#FF7770, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#FF7770, borderRadius=5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious individuals and healthcare professionals

Bodyport Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bodyport — Fluid Management Platform
  • Image:
  • Source: Bodyport
• Bodyport — Fluid Management Platform
  • Image:
  • Source: Bodyport
• Bodyport - Research and Press | Bodyport Receives FDA Clearance for the Bodyport Cardiac Scale
  • Image:
  • Source: Bodyport
• Bodyport — Fluid Management Platform
  • Image:
  • Source: Bodyport

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Value",
      "count": 57
    },
    {
      "family": "sans-serif",
      "count": 57
    }
  ],
  "colors": {
    "primary": "#E84556",
    "secondary": "#0000EE",
    "accent": "#FF7770",
    "background": "#FFFFFF",
    "textPrimary": "#636363",
    "link": "#FF7770"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Value",
      "heading": "Value"
    },
    "fontStacks": {
      "body": [
        "Value",
        "sans-serif"
      ],
      "heading": [
        "Value",
        "sans-serif"
      ],
      "paragraph": [
        "Value",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF7770",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FF7770",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6725610025ff4e4cd5308766/672568ffc793e5b9f3784c32_bodyport-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6725610025ff4e4cd5308766/6729410b53946553bfae19a1_favicon-32x32.png",
    "ogImage": null,
    "logoHref": "#"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious individuals and healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}