# Bobidi Brand Identity

A complete profile of **Bobidi**'s visual system — colors, typography, components, and personality — extracted from http://www.upswell.ai. Built for designers, agents, and AI tools.

## Quick Facts

| Field   | Value     |
|---------|-----------|
| Primary | #FFCDE1   |
| Accent  | #E12A4F   |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #FFCDE1
- accent: #E12A4F
- background: #FFFFFF
- textPrimary: #000000
- link: #E12A4F

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/686e00cb373b2249577cf980_Logo.svg
- Favicon: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/6874c70d6e3842ce1e1b04a0_favicon.ico
- Social card (og:image): https://cdn.prod.website-files.com/686e001dcd1f46912012b314/68a2c20e2529e3bee0dc54cf_ppl%20dining.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#CCCCCC, borderRadius=12px, shadow=none
- buttonPrimary: background=#E12A4F, textColor=#FFFFFF, borderColor=#B4213F, borderRadius=12px, shadow=rgb(180, 33, 63) 0px 3px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=24px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: young adults interested in dining experiences

## Bobidi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Line Up Recorder**
  - Image: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/68a2c20e2529e3bee0dc54cf_ppl%20dining.png
  - Source: https://www.upswell.ai/line-up-recorder
- **US Launch**
  - Image: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/697c5796aa2929043c074fab_Social.png
  - Source: https://www.upswell.ai/us-launch
- **Restaurant Growth**
  - Image: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/698e903052fb9710447d2655_cards%20mobile.png
  - Source: https://www.upswell.ai/restaurant-growth
- **About us**
  - Image: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/686e296c5e383d90ba1af95b_Mealforward3.png
  - Source: https://www.upswell.ai/about-us
- **About us**
  - Image: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/686e296c5e383d90ba1af94b_Mealforward.png
  - Source: https://www.upswell.ai/about-us
- **About us**
  - Image: https://cdn.prod.website-files.com/686e001dcd1f46912012b314/686e296c5e383d90ba1af953_Mealforward.png
  - Source: https://www.upswell.ai/about-us

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture fonts.
4. Download the font files locally.
5. Copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFCDE1",
    "accent": "#E12A4F",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#E12A4F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "52px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E12A4F",
      "textColor": "#FFFFFF",
      "borderColor": "#B4213F",
      "borderRadius": "12px",
      "shadow": "rgb(180, 33, 63) 0px 3px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "24px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/686e001dcd1f46912012b314/686e00cb373b2249577cf980_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/686e001dcd1f46912012b314/6874c70d6e3842ce1e1b04a0_favicon.ico",
    "ogImage": "https://cdn.prod.website-files.com/686e001dcd1f46912012b314/68a2c20e2529e3bee0dc54cf_ppl%20dining.png"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults interested in dining experiences"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```