bobidi.json

Bobidi Brand Identity

A complete profile of Bobidi's visual system — colors, typography, components, and personality — extracted from http://www.upswell.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFCDE1
Accent #E12A4F
Body Font Poppins
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: young adults interested in dining experiences

Bobidi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFCDE1",
    "accent": "#E12A4F",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#E12A4F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "52px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E12A4F",
      "textColor": "#FFFFFF",
      "borderColor": "#B4213F",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgb(180, 33, 63) 0px 3px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/686e001dcd1f46912012b314/686e00cb373b2249577cf980_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/686e001dcd1f46912012b314/6874c70d6e3842ce1e1b04a0_favicon.ico",
    "ogImage": "https://cdn.prod.website-files.com/686e001dcd1f46912012b314/68a2c20e2529e3bee0dc54cf_ppl%20dining.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Send message",
      "reasoning": "Button #0 uses a vibrant brand color (#E12A4F) and has action-oriented text ('Send message'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Go check out the reel   >",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action ('Go check out the reel')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults interested in dining experiences"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}