Board Brand Identity

A complete profile of Board's visual system — colors, typography, components, and personality — extracted from https://board.fun/. Built for designers, agents, and AI tools.

Colors

Primary: #32C992
Accent: #32C992

Body Font: Neue Haas Grotesk
Heading: ITC Kabel Std

Color Palette

Brand palette extracted from https://board.fun/.

• primary: #32C992 (rgb(50, 201, 146))
• secondary: #6D13EC (rgb(109, 19, 236))
• accent: #32C992 (rgb(50, 201, 146))
• background: #FFFEF1 (rgb(255, 254, 241))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #EDEDDE (rgb(237, 237, 222))

Typography

Each font links to its Google Fonts page where available.

• primary: Neue Haas Grotesk Google Fonts →
• heading: ITC Kabel Std Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M50.7652%2019.1967C49.6142%2013.1623%2044.2947%208.58618%2037.9281%208.58618C30.974%208.58618%2024.8579%2014.1568%2024.8579%2021.6564C24.8579%2028.6724%2030.533%2034.7328%2037.9281%2034.7328C42.067%2034.7328%2045.7624%2032.7976%2048.154%2029.7869C46.3085%2025.8051%2047.7223%2021.5401%2050.7652%2019.1967ZM37.9281%2025.4978C35.8148%2025.4978%2034.0924%2023.7753%2034.0924%2021.6564C34.0924%2019.5375%2035.8148%2017.8225%2037.9281%2017.8225C40.0415%2017.8225%2041.7639%2019.5437%2041.7639%2021.6564C41.7639%2023.7691%2040.0458%2025.4978%2037.9281%2025.4978Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M93.7925%200.0383301V10.0892H91.913C89.1274%2010.0892%2086.5514%2011.0286%2084.5%2012.6125V18.8369C84.5%2019.1059%2084.2816%2019.3242%2084.0126%2019.3242H80.3784C80.2436%2019.3242%2080.1348%2019.4331%2080.1348%2019.5679V23.8144C80.1348%2025.073%2080.3914%2026.3235%2080.9332%2027.459C82.8876%2031.5552%2087.0679%2034.3884%2091.9124%2034.3884H103.118V0.0383301H93.7919H93.7925ZM93.7734%2024.8769H91.746C90.334%2024.8769%2089.1843%2023.7272%2089.1843%2022.3102C89.1843%2020.8933%2090.334%2019.7485%2091.746%2019.7485H93.7734V24.8763V24.8769Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M75.8014%208.79907H84.0252V18.6062C84.0252%2018.7411%2083.9164%2018.8499%2083.7815%2018.8499H80.1455C79.8765%2018.8499%2079.6582%2019.0682%2079.6582%2019.3373V34.425H70.2456V14.3542C70.2456%2011.2866%2072.7325%208.79969%2075.8001%208.79969L75.8014%208.79907Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%20%20%3Cpath%20d%3D%22M64.201%208.78735H51.471L51.5137%2017.0397H60.3721V17.8839H56.0452C51.7394%2017.8839%2047.8164%2021.3109%2047.8164%2026.1127C47.8164%2030.9145%2051.646%2034.3464%2056.0452%2034.3464H69.7692V14.3555C69.7692%2011.2804%2067.2761%208.78735%2064.201%208.78735ZM60.3721%2027.5915H58.798C57.9254%2027.5915%2057.224%2026.8858%2057.224%2026.0174C57.224%2025.1491%2057.9254%2024.4434%2058.798%2024.4434H60.3721V27.5921V27.5915Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Board's actual button styles.

Input

• background: transparent
• textColor: #000000
• borderColor: null
• borderRadius: 33554400px
• shadow: none

Button Primary

• background: #32C992
• textColor: #FFFEF1
• borderRadius: 24px
• shadow: none

Button Secondary

• background: #EDEDDE
• textColor: #000000
• borderRadius: 14px
• shadow: none

Brand Personality

• Tone: playful
• Energy: high
• Audience: families and gamers

Board Brand in the Wild

(https://board.fun/cdn/shop/files/pdp_board_on_white.png?v=1773288267&width=1200)

Source: board.fun

Frequently Asked Questions

What is Board's primary brand color?
Board's primary brand color is #32C992. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Board use?
Board uses Neue Haas Grotesk for body text and ITC Kabel Std for headings. Fonts were detected on https://board.fun/ as part of their live design system.

Does Board use a light or dark theme?
Board's primary site uses a light color scheme, with a background of #FFFEF1.

Where can I find Board's logo?
Board's logo is available directly on their site (https://board.fun/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://board.fun/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Board.