bluumbio.json

BLUUMBIO Brand Identity

A complete profile of BLUUMBIO's visual system — colors, typography, components, and personality — extracted from http://www.bluumbio.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #00B1FF
Accent #00C754
Body Font Poppins
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: environmentally conscious consumers

BLUUMBIO Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests a flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00B1FF",
    "accent": "#00C754",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#00C754"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00C754",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#00B1FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/698aaea1-c0d5-4ba9-b1cd-b615fa9d95e7/Icon+White.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/63d7f7403039dd190eb5ac75/4a6b77b1-b8ba-409f-9534-0e21f2c64bb5/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/63d7f7403039dd190eb5ac75/t/645b9f9c07ba28045e7de315/1683726236649/LOGO.jpg?format=1500w",
    "logoHref": "/",
    "logoAlt": "Nature, restored by nature."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact",
      "reasoning": "Button #0 with text 'Contact' uses a vibrant green color (#00C754), which is typically used for primary CTAs due to its visibility and action-oriented nature."
    },
    "secondary": {
      "index": 1,
      "text": "Skip to Content",
      "reasoning": "Button #1 with text 'Skip to Content' uses a blue color (#00B1FF), which is distinct from the primary button's color and serves a secondary navigational purpose."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "environmentally conscious consumers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}