Blume Benefits Brand: Colors, Fonts, Logo & Visual Identity
Blume Benefits Brand Identity
A complete profile of Blume Benefits's visual system — colors, typography, components, and personality — extracted from https://www.blumebenefits.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.blumebenefits.com/.
| Color Name | HEX Code | RGB Value |
|---|---|---|
| primary | #0070F4 | rgb(0, 112, 244) |
| accent | #0070F4 | rgb(0, 112, 244) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #191919 | rgb(25, 25, 25) |
| link | #0070F4 | rgb(0, 112, 244) |
Typography
Each font links to its Google Fonts page where available.
| Font Type | Font | Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | Inter | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Input
- Background: #FBFBFB
- Text Color: #666666
- Border Color: #999999
- Border Radius: 6px
- Shadow: none
Button Primary
- Background: #191919
- Text Color: #FFFFFF
- Border Radius: 6px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Button Secondary
- Background: #EAEAEA
- Text Color: #191919
- Border Radius: 4px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: insurance brokers and professionals
Frequently Asked Questions
- What is Blume Benefits's primary brand color?
Blume Benefits's primary brand color is #0070F4. It anchors the visual identity across their website, product UI, and marketing materials. - What font does Blume Benefits use?
Blume Benefits uses Inter as the primary typeface across body and headings. - Does Blume Benefits use a light or dark theme?
Blume Benefits's primary site uses a light color scheme, with a background of #FFFFFF. - Where can I find Blume Benefits's logo?
Blume Benefits's logo is available directly on their site (https://www.blumebenefits.com/). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from https://www.blumebenefits.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Blume Benefits.