Blueshoe Brand Identity

A complete profile of Blueshoe's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #020617
• background: #FFFFFF
• textPrimary: #000000
• link: #020617

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Blueshoe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blueshoe
  • Image:
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image:
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image:
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image:
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image:
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image:
  • Source: https://www.blueshoe.com/

Working with these fonts

Not found on Google Fonts? Here are some instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "role": "body"
  },
  {
   "family": "Instrument Serif",
   "role": "heading"
  },
  {
   "family": "Inter Display",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "accent": "#020617",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#020617"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "Instrument Serif"
  },
  "fontStacks": {
   "heading": [
    "Instrument Serif",
    "serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Geist",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/Ve1PZSz5Jec50ygAWqeJL0Pcj4U.png?width=2300&height=600",
  "favicon": "https://framerusercontent.com/images/2sW2967bgun2WYgblmOADvdbg.png",
  "ogImage": "https://framerusercontent.com/images/VtaGL7KIAku6cNfen7QIOnVfaTo.jpeg",
  "logoHref": "./"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.8,
  "colors": 0.9,
  "overall": 0.85
 }
}