Blueshoe Brand Identity

A complete profile of Blueshoe's visual system — colors, typography, components, and personality — extracted from https://blueshoe.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/blueshoe
• Machine-readable JSON: https://characterquilt.com/branding/blueshoe.json
• Per-page llms.txt: https://characterquilt.com/branding/blueshoe/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• accent: #020617
• background: #FFFFFF
• textPrimary: #000000
• link: #020617

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

Visual Assets

• Logo: https://framerusercontent.com/images/Ve1PZSz5Jec50ygAWqeJL0Pcj4U.png?width=2300&height=600
• Favicon: https://framerusercontent.com/images/2sW2967bgun2WYgblmOADvdbg.png
• Social card (og:image): https://framerusercontent.com/images/VtaGL7KIAku6cNfen7QIOnVfaTo.jpeg

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Blueshoe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blueshoe
  • Image: https://framerusercontent.com/images/PJGe58fbnsWvAhuN1748tq0SlI.png?width=1640&height=1640
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image: https://framerusercontent.com/images/aOXorSFMpSUhNw9dOSTS727O0mg.png?scale-down-to=1024&width=1125&height=1125
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image: https://framerusercontent.com/images/uuDxlqLRp4DojqwMWojV2wupK1Y.png?scale-down-to=1024&width=1125&height=1125
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image: https://framerusercontent.com/images/2RFOSyvS3GWEmyyjRrkcEXhts.png?scale-down-to=1024&width=1125&height=1125
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image: https://framerusercontent.com/images/jMnmtmsCarCGBgjEmFnzkFxir0s.png?scale-down-to=1024&width=1218&height=1218
  • Source: https://www.blueshoe.com/
• Blueshoe
  • Image: https://framerusercontent.com/images/Ve1PZSz5Jec50ygAWqeJL0Pcj4U.png?width=2300&height=600
  • Source: https://www.blueshoe.com/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.