# BlueJeans Network Brand Identity

A complete profile of **BlueJeans Network**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value      |
|------------|------------|
| Primary    | #FF0000    |
| Accent     | #993DBB    |
| Body Font  | Nunito     |
| Heading Font| Fira Sans  |

## Color Palette

- primary: #FF0000
- secondary: #0F6FAD
- accent: #993DBB
- background: #FFFFFF
- textPrimary: #993DBB
- link: #993DBB

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

## Visual Assets

- Favicon: https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png

## UI Components

- input: background=#FFFFFF, textColor=#303030, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#993DBB, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate event planners

## BlueJeans Network Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Smart Meetings Event Boss Institute**  
  - Image:   
  - Source: https://eventboss.smartmeetings.com/
- **Study: Travelers Prioritize Searching for Experiences**  
  - Image:   
  - Source: https://www.smartmeetings.com/news/122619/study-travelers-prioritize-searching-for-experiences
- **What's Up With the New Tax on Live Events in Washington State?**  
  - Image:   
  - Source: https://www.smartmeetings.com/news/179891/whats-up-with-the-new-tax-on-live-events-in-washington-state
- **How to Produce Compelling Content that Drives Engagement**  
  - Image:   
  - Source: https://www.smartmeetings.com/tips-tools/134021/how-to-produce-compelling-content
- **7 Tips for Managing Interns**  
  - Image:   
  - Source: https://www.smartmeetings.com/tips-tools/how-to/77356/7-tips-for-managing-interns

## Working with these fonts

Not found on Google Fonts? Follow this flow:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font".  
3. Hard-reload the page and click around.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. Copy out the matching @font-face declarations.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Nunito",
 "role": "body"
 },
 {
 "family": "Fira Sans",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#FF0000",
 "secondary": "#0F6FAD",
 "accent": "#993DBB",
 "background": "#FFFFFF",
 "textPrimary": "#993DBB",
 "link": "#993DBB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Nunito",
 "heading": "Fira Sans"
 },
 "fontStacks": {
 "heading": [
 "Fira Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen-Sans",
 "Ubuntu",
 "Cantarell",
 "Helvetica Neue",
 "sans-serif"
 ],
 "body": [
 "Fira Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen-Sans",
 "Ubuntu",
 "Cantarell",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "DM Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#303030",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#993DBB",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#333333",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "corporate event planners"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}
```