BlueJeans Network Brand Identity

A complete profile of BlueJeans Network's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF0000
• secondary: #0F6FAD
• accent: #993DBB
• background: #FFFFFF
• textPrimary: #993DBB
• link: #993DBB

Typography

• primary: Nunito — https://fonts.google.com/specimen/Nunito
• heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

Visual Assets

• Favicon: https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png

UI Components

• input: background=#FFFFFF, textColor=#303030, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#993DBB, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: corporate event planners

BlueJeans Network Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Smart Meetings Event Boss Institute
  • Image:
  • Source: https://eventboss.smartmeetings.com/
• Study: Travelers Prioritize Searching for Experiences
  • Image:
  • Source: https://www.smartmeetings.com/news/122619/study-travelers-prioritize-searching-for-experiences
• What's Up With the New Tax on Live Events in Washington State?
  • Image:
  • Source: https://www.smartmeetings.com/news/179891/whats-up-with-the-new-tax-on-live-events-in-washington-state
• How to Produce Compelling Content that Drives Engagement
  • Image:
  • Source: https://www.smartmeetings.com/tips-tools/134021/how-to-produce-compelling-content
• 7 Tips for Managing Interns
  • Image:
  • Source: https://www.smartmeetings.com/tips-tools/how-to/77356/7-tips-for-managing-interns

Working with these fonts

Not found on Google Fonts? Follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. Copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Nunito",
 "role": "body"
 },
 {
 "family": "Fira Sans",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#FF0000",
 "secondary": "#0F6FAD",
 "accent": "#993DBB",
 "background": "#FFFFFF",
 "textPrimary": "#993DBB",
 "link": "#993DBB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Nunito",
 "heading": "Fira Sans"
 },
 "fontStacks": {
 "heading": [
 "Fira Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen-Sans",
 "Ubuntu",
 "Cantarell",
 "Helvetica Neue",
 "sans-serif"
 ],
 "body": [
 "Fira Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen-Sans",
 "Ubuntu",
 "Cantarell",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "DM Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#303030",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#993DBB",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#333333",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "corporate event planners"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}