# BlueJeans Network Brand Identity

A complete profile of **BlueJeans Network**'s visual system — colors, typography, components, and personality — extracted from https://smartmeetings.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bluejeans-network
- Machine-readable JSON: https://characterquilt.com/branding/bluejeans-network.json
- Per-page llms.txt: https://characterquilt.com/branding/bluejeans-network/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF0000 |
| Accent | #993DBB |
| Body Font | Nunito |
| Heading Font | Fira Sans |

## Color Palette

- primary: #FF0000
- secondary: #0F6FAD
- accent: #993DBB
- background: #FFFFFF
- textPrimary: #993DBB
- link: #993DBB

## Typography

- primary: Nunito — https://fonts.google.com/specimen/Nunito
- heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

## Visual Assets

- Favicon: https://www.smartmeetings.com/wp-content/themes/smartmeetings/favicon.png

## UI Components

- input: background=#FFFFFF, textColor=#303030, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#993DBB, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: corporate event planners

## BlueJeans Network Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Smart Meetings Event Boss Institute**  
  - Image: https://eventboss.smartmeetings.com/hs-fs/hubfs/2025%20Events/2025.08.15%20San%20Francisco%20EventBoss%20Institute/EBI%20Session%20Photos/081525%20EBI-076-P2050637.jpg?width=4592&height=3064&name=081525%20EBI-076-P2050637.jpg  
  - Source: https://eventboss.smartmeetings.com/

- **Study: Travelers Prioritize Searching for Experiences**  
  - Image: http://www.smartmeetings.com/wp-content/uploads/2019/11/travel-planning-picture-id1014974702.jpg  
  - Source: https://www.smartmeetings.com/news/122619/study-travelers-prioritize-searching-for-experiences

- **What's Up With the New Tax on Live Events in Washington State?**  
  - Image: http://www.smartmeetings.com/wp-content/uploads/2022/02/Tax__iStock-1185187459.png  
  - Source: https://www.smartmeetings.com/news/179891/whats-up-with-the-new-tax-on-live-events-in-washington-state

- **How to Produce Compelling Content that Drives Engagement**  
  - Image: http://www.smartmeetings.com/wp-content/uploads/2021/06/content-marketing-content-data-blogging-media-publication-information-picture-id976370312-1.jpg  
  - Source: https://www.smartmeetings.com/tips-tools/134021/how-to-produce-compelling-content

- **Smart Meetings Event Boss Institute**  
  - Image: https://eventboss.smartmeetings.com/hs-fs/hubfs/2025%20Events/2025.08.15%20San%20Francisco%20EventBoss%20Institute/EBI%20Session%20Photos/081525%20EBI-051-P2050587.jpg?width=4592&height=3064&name=081525%20EBI-051-P2050587.jpg  
  - Source: https://eventboss.smartmeetings.com/

- **7 Tips for Managing Interns**  
  - Image: http://www.smartmeetings.com/wp-content/uploads/2015/08/tips-for-managing-interns.jpg  
  - Source: https://www.smartmeetings.com/tips-tools/how-to/77356/7-tips-for-managing-interns

## Working with these fonts

Not found on Google Fonts? Suggestions that can help:
CharacterQuilt.com suggests a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.