BlueHill Payments Brand Identity

A complete profile of BlueHill Payments's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #111827
• secondary: #4C5BE1
• accent: #FF7759
• background: #FFFFFF
• textPrimary: #000000
• link: #4B5563

Typography

• primary: ui-sans-serif — ui-sans-serif
• heading: ui-sans-serif — ui-sans-serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=6px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px inset, rgba(255, 255, 255, 0.1) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#FF7759, textColor=#000000, borderRadius=9999px, shadow=none
• buttonSecondary: background=#4C5BE1, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking payment solutions

BlueHill Payments Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About - BlueHill Payments
  • Image:
  • Source: About
• Simplify Transactions with BlueHill's API Billing Tools
  • Image:
  • Source: API Tools
• Jobs - BlueHill Payments
  • Image:
  • Source: Jobs
• Jobs - BlueHill Payments
  • Image:
  • Source: Jobs
• About - BlueHill Payments
  • Image:
  • Source: About
• Jobs - BlueHill Payments
  • Image:
  • Source: Jobs

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. Download font files and update @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "ui-sans-serif", "count": 77 },
    { "family": "system-ui", "count": 77 },
    { "family": "sans-serif", "count": 77 },
    { "family": "Apple Color Emoji", "count": 77 },
    { "family": "Segoe UI Emoji", "count": 77 },
    { "family": "Segoe UI Symbol", "count": 77 },
    { "family": "Noto Color Emoji", "count": 77 }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#4C5BE1",
    "accent": "#FF7759",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ],
      "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ],
      "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "6px",
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset, rgba(255, 255, 255, 0.1) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#FF7759",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4C5BE1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.bluehillpayments.com/BlueHill%20-%20LightBG.svg",
    "favicon": "https://www.bluehillpayments.com/favicon.ico",
    "ogImage": "https://www.bluehillpayments.com/logo.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking payment solutions"
  },
  "designSystem": {
    "framework": "tailwind"
  }
}