BlueCargo Brand: Colors, Fonts, Logo & Visual Identity

BlueCargo Brand Identity

A complete profile of BlueCargo's visual system — colors, typography, components, and personality — extracted from http://www.bluecargo.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.bluecargo.io/.
primary

secondary

accent

background

textPrimary

link

Typography

Each font links to its Google Fonts page where available.

primary

heading

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using BlueCargo's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals in logistics and supply chain management

Frequently Asked Questions

What is BlueCargo's primary brand color?
BlueCargo's primary brand color is #001250. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does BlueCargo use?
BlueCargo uses #F3B072 as an accent color, applied to interactive elements like links, buttons, and calls to action.

What font does BlueCargo use?
BlueCargo uses Inter for body text and Fira Sans for headings. Fonts were detected from http://www.bluecargo.io/.

Does BlueCargo use a light or dark theme?
BlueCargo's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find BlueCargo's logo?
BlueCargo's logo is available on their site (http://www.bluecargo.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.bluecargo.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by BlueCargo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Fira Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#001250",
    "secondary": "#F3B072",
    "accent": "#F3B072",
    "background": "#FFFFFF",
    "textPrimary": "#001250",
    "link": "#EBEEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Fira Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F3B072",
      "textColor": "#001250",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#001250",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/67a381c5c292ff78d4012641_bc-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/64cc8161e377e022d62d3da3_Favicon.png",
    "ogImage": "https://s3.us-west-1.amazonaws.com/erl-cdn.bluecargo.io/marketing/Thunbmail.png",
    "logoHref": "/",
    "logoAlt": "BlueCargo logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in logistics and supply chain management"
  }
}