# BlueCargo Brand Identity

A complete profile of **BlueCargo**'s visual system — colors, typography, components, and personality — extracted from http://www.bluecargo.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bluecargo
- Machine-readable JSON: https://characterquilt.com/branding/bluecargo.json
- Per-page llms.txt: https://characterquilt.com/branding/bluecargo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #001250 |
| Accent | #F3B072 |
| Body Font | Inter |
| Heading Font | Fira Sans |

## Color Palette

- primary: #001250
- secondary: #F3B072
- accent: #F3B072
- background: #FFFFFF
- textPrimary: #001250
- link: #EBEEFF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/67a381c5c292ff78d4012641_bc-logo.svg
- Favicon: https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/64cc8161e377e022d62d3da3_Favicon.png
- Social card (og:image): https://s3.us-west-1.amazonaws.com/erl-cdn.bluecargo.io/marketing/Thunbmail.png

## UI Components

- buttonPrimary: background=#F3B072, textColor=#001250, borderRadius=1000px, shadow=none
- buttonSecondary: background=#001250, textColor=#FFFFFF, borderRadius=1000px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in logistics and supply chain management

## BlueCargo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BlueCargo - Audit Your Freight Costs & Start Saving**
  - Image: https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/698e0a1506a030d9e2625eb3_THD_logo.jpg
  - Source: https://www.bluecargo.io/
- **BlueCargo Freight Invoice Audits**
  - Image: https://cdn.prod.website-files.com/64c158383c02982c7c1d4763/6696991f22ecf8bfac9c0afb_BLOG%20Keeping%20Costs%20Down%20Best%20Practices%20for%20Shipping%20from%20China%20to%20the%20USA.png
  - Source: https://www.bluecargo.io/post/keeping-costs-down-best-practices-for-shipping-from-china-to-the-usa
- **BlueCargo Freight Invoice Audits**
  - Image: https://cdn.prod.website-files.com/64c158383c02982c7c1d4763/64c31c02761d2d11e120bff4_641dd1d6760d39685e60e291_container%2520inside%2520ports.jpeg
  - Source: https://www.bluecargo.io/post/how-shipment-visibility-can-help-shippers-reduce-d-d-charges
- **BlueCargo Freight Invoice Audits**
  - Image: https://cdn.prod.website-files.com/64c158383c02982c7c1d4763/65209b243289364e3f363610_The%20Global%20Impact%20of%20Detention%20and%20Demurrage%20Causes%20and%20Consequences%20-%20BLOG%20IMAGE.png
  - Source: https://www.bluecargo.io/post/the-global-impact-of-detention-and-demurrage-causes-and-consequences
- **Alexandra Griffon, Recipient of 2024 Women in Supply Chain Awards - Rising  Star**
  - Image: https://cdn.prod.website-files.com/64c158383c02982c7c1d4763/66e9b34e9ce15422df25c362_66e9b29bde5f5cc70d52fca7_Alexandra%2520Headshot%2520Bio.jpeg
  - Source: https://www.bluecargo.io/press-release/alexandra-griffon-recipient-of-2024-women-in-supply-chain-awards---rising-star
- **BlueCargo Freight Invoice Audits**
  - Image: https://cdn.prod.website-files.com/64c158383c02982c7c1d4763/66f20570ca3c30f98da7d92a_East%20Coast%20Ports%20Strike%20Blog%20Post%20Visuals.png
  - Source: https://www.bluecargo.io/post/avoid-demurrage-fees-a-shipper-strategies-for-the-east-coast-ports-strike

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Fira Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#001250",
    "secondary": "#F3B072",
    "accent": "#F3B072",
    "background": "#FFFFFF",
    "textPrimary": "#001250",
    "link": "#EBEEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Fira Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F3B072",
      "textColor": "#001250",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#001250",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/67a381c5c292ff78d4012641_bc-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64c04ed0d0a1ab5fbea55e12/64cc8161e377e022d62d3da3_Favicon.png",
    "ogImage": "https://s3.us-west-1.amazonaws.com/erl-cdn.bluecargo.io/marketing/Thunbmail.png",
    "logoHref": "/",
    "logoAlt": "BlueCargo logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand 'BlueCargo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "schedule demo",
      "reasoning": "Button #0 with text 'schedule demo' uses a vibrant orange color (#F3B072) which is eye-catching and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "read the white paper",
      "reasoning": "Button #1 with text 'read the white paper' uses a darker blue color (#001250), which is less vibrant and more informational, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in logistics and supply chain management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand 'BlueCargo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```