blueberry pediatrics.json

Blueberry Pediatrics Brand Identity

A complete profile of Blueberry Pediatrics's visual system — colors, typography, components, and personality — extracted from https://blueberrypediatrics.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #002868
Accent #235AFF
Body Font Inter
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: parents seeking pediatric care

Blueberry Pediatrics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#002868",
    "secondary": "#1E40AF",
    "accent": "#235AFF",
    "background": "#FFF8F5",
    "textPrimary": "#235AFF",
    "link": "#235AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "45.76px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "32px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#235AFF",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#235AFF",
      "borderRadius": "35px",
      "borderRadiusCorners": {
        "topLeft": "35px",
        "topRight": "35px",
        "bottomRight": "35px",
        "bottomLeft": "35px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62895d896d725b41e938d353/62916611232ba19d0677cc90_Blueberry%20Logo%20Blue.svg",
    "favicon": "https://cdn.prod.website-files.com/62895d896d725b41e938d353/629e16268092dfea07e98eda_Blueberry_Logo%20Favicon%20copy.png",
    "ogImage": "https://storage.googleapis.com/parentapp-193923/2025%20Marketing%20Photos/opengraph-2025-03.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blueberry Pediatrics'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #235AFF, has action-oriented text 'Get Started', and is styled as a primary button with a significant border radius."
    },
    "secondary": {
      "index": 5,
      "text": "Get Started",
      "reasoning": "Button #5 is selected as the secondary button because it has a different background color (#FFFFFF) and complements the primary button with a similar 'Get Started' action, but in a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "parents seeking pediatric care"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blueberry Pediatrics'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}