llms.txt

Blue Brand Identity

A complete profile of Blue's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0F1623
Accent #225AD6
Body Font Inter
Heading Font Playfair Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses

Blue Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Playfair Display",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0F1623",
  "secondary": "#414652",
  "accent": "#225AD6",
  "background": "#FFFFFF",
  "textPrimary": "#225AD6",
  "link": "#225AD6"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Playfair Display"
  },
  "fontStacks": {
   "heading": [
    "Playfair Display",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica Neue",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "28px"
 },
 "components": {
  "input": {
   "background": "#FDFDFD",
   "textColor": "#333333",
   "borderColor": "#BBCFF9",
   "borderRadius": "62px",
   "borderRadiusCorners": {
    "topLeft": "62px",
    "topRight": "62px",
    "bottomRight": "62px",
    "bottomLeft": "62px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#225AD6",
   "textColor": "#FDFDFD",
   "borderColor": "#225AD6",
   "borderRadius": "62px",
   "borderRadiusCorners": {
    "topLeft": "62px",
    "topRight": "62px",
    "bottomRight": "62px",
    "bottomLeft": "62px"
   },
   "shadow": "rgba(255, 255, 255, 0.39) 0px 4px 4px 0px inset"
  },
  "buttonSecondary": {
   "background": "#FDFDFD",
   "textColor": "#225AD6",
   "borderColor": "#225AD6",
   "borderRadius": "120px",
   "borderRadiusCorners": {
    "topLeft": "120px",
    "topRight": "120px",
    "bottomRight": "120px",
    "bottomLeft": "120px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a458a947380f7f25d69b73_Group.svg",
  "favicon": "https://cdn.prod.website-files.com/68a431aefc04f0bb1bcb5224/68a8dbd8a79edf7f988b335c_fav02%20(1).png",
  "ogImage": null,
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.",
  "confidence": 0.85,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get Blue Now",
   "reasoning": "Button #1 ('Get Blue Now') uses the vibrant brand color #225AD6, indicating it's the main call-to-action."
  },
  "secondary": {
   "index": 0,
   "text": "Contact us",
   "reasoning": "Button #0 ('Contact us') has a different background color (#FDFDFD) and serves as a secondary action with a less prominent style."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals and businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Blue'.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}