Blue Onion Brand Identity

A complete profile of Blue Onion's visual system — colors, typography, components, and personality — extracted from https://www.blueonion.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.blueonion.ai/.
primary:
#FFE32C

rgb(255, 227, 44)

secondary:
#569EFF

rgb(86, 158, 255)

accent:
#FFE32C

rgb(255, 227, 44)

background:
#FFFFFF

rgb(255, 255, 255)

textPrimary:
#152462

rgb(21, 36, 98)

link:
#152462

rgb(21, 36, 98)

Typography

Each font links to its Google Fonts page where available.

primary:
Host Grotesk
Host Grotesk Google Fonts →

heading:
Plus Jakarta Display
Plus Jakarta Display Google Fonts →

Hostgrotesk, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Blue Onion's actual button styles.

Button Primary
buttonPrimary
background: #FFE32C
textColor: #0000EE
borderRadius: 5px
shadow: none

Button Secondary
buttonSecondary
background: #569EFF
textColor: #0000EE
borderRadius: 5px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: retail & ecommerce businesses

Frequently Asked Questions

What is Blue Onion's primary brand color?
Blue Onion's primary brand color is #FFE32C. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Blue Onion use?
Blue Onion uses Host Grotesk for body text and Plus Jakarta Display for headings. Fonts were detected on https://www.blueonion.ai/ as part of their live design system.

Does Blue Onion use a light or dark theme?
Blue Onion's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Blue Onion's logo?
Blue Onion's logo is available directly on their site (https://www.blueonion.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.blueonion.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Blue Onion.

Methodology

Brand data on this page was extracted from https://www.blueonion.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Blue Onion.