bloomapi.json

BloomAPI Brand Identity

A complete profile of BloomAPI's visual system — colors, typography, components, and personality — extracted from https://www.bloomtext.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #334758
Accent #6257C4
Body Font Proxima Soft
Heading Font Proxima Soft

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses

BloomAPI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Soft",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#334758",
    "secondary": "#9C9CB5",
    "accent": "#6257C4",
    "background": "#FAFAFB",
    "textPrimary": "#6257C4",
    "link": "#6257C4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Soft",
      "heading": "Proxima Soft"
    },
    "fontStacks": {
      "heading": [
        "proxima-soft",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "proxima-soft",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-soft",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "28px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#3B3A48",
      "borderColor": "#B6B1E2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6257C4",
      "textColor": "#FFFFFF",
      "borderColor": "#6257C4",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(98, 87, 196, 0.4) 0px 4px 12px -2px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6257C4",
      "borderColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.bloomtext.com/icons/bloomtext-logo.png",
    "favicon": "https://www.bloomtext.com/images/favicons/apple-touch-icon.png",
    "ogImage": "https://www.bloomtext.com/assets/images/bloomtext-twitter.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'BloomText'. It is also linked to the homepage, indicating it is the main logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started",
      "reasoning": "Button #2 has a vibrant brand color (#6257C4) and action-oriented text ('Get started'), making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Sign Up",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a secondary option with the text 'Sign Up'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'BloomText'. It is also linked to the homepage, indicating it is the main logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}