Bloom Institute of Technology Brand Identity

A complete profile of Bloom Institute of Technology's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00808C
• secondary: #2C1B25
• accent: #FF4B00
• background: #FFFFFF
• textPrimary: #202020
• link: #FF4B00

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#00808C, textColor=#FFFFFF, borderColor=#00808C, borderRadius=12px, shadow=none
• buttonSecondary: background=#F2EEF0, textColor=#333333, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Aspiring tech professionals and students looking for online coding education.

Brand in the Wild

• BloomTech | Actionable Tips To Get You Interview-Ready
  • Image:
  • Source: Link
• BloomTech | Blog
  • Image:
  • Source: Link
• BloomTech | Are you Following "10 Commandments" of Personal Finance?
  • Image:
  • Source: Link
• BloomTech | How to Create a Portfolio That Gets You an Interview
  • Image:
  • Source: Link
• BloomTech | Paystack Hosts BloomTech Student Meetup in Lagos
  • Image:
  • Source: Link
• BloomTech | How To Start Learning Software Engineering for Free
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts

Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {  
 "family": "Open Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#00808C",
 "secondary": "#2C1B25",
 "accent": "#FF4B00",
 "background": "#FFFFFF",
 "textPrimary": "#202020",
 "link": "#FF4B00"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Open Sans"
 },
 "fontStacks": {
 "heading": [
 "Titillium Web",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "66px",
 "h2": "48px",
 "body": "25px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#00808C",
 "textColor": "#FFFFFF",
 "borderColor": "#00808C",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F2EEF0",
 "textColor": "#333333",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/6228f3eb1016857d094821f1_BloomTech-Logo-Black.png",
 "favicon": "https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/618b516b97ebc0ea918c35d4_32.png",
 "ogImage": "https://cdn.prod.website-files.com/613baa7ad4f394142e65cb73/63052986d3eeaf5b3312dff9_home_opengraph.jpg",
 "logoHref": "/",
 "logoAlt": "Logo Bloom Institute of Technology"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bloom Institute of Technology'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Join WAITLIST",
 "reasoning": "Button #0 uses the brand's primary color (#00808C) and has action-oriented text ('Join WAITLIST'), making it the most prominent CTA."
 },
 "secondary": {
 "index": 2,
 "text": "more students stories",
 "reasoning": "Button #2 has a different background color (#F2EEF0) and serves as a secondary action with less emphasis ('more students stories')."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "Aspiring tech professionals and students looking for online coding education."
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Bloom Institute of Technology'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}