Blixo Brand Identity

A complete profile of Blixo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3045FF
• secondary: #D2DBF4
• accent: #3045FF
• background: #FFFFFF
• textPrimary: #5C97FF
• link: #5C97FF

Typography

• primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
• heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

Visual Assets

• Logo: https://blixo.com/img/logo.2e256941.svg
• Favicon: https://blixo.com/favicon.svg
• Social card (og:image): https://blixo-images.s3.us-west-2.amazonaws.com/landing/blixo-accounts-receivable-automation.png

UI Components

• input: background=#FFFFFF, textColor=#1B1B1B, borderColor=#D2DBF4, borderRadius=6px, shadow=none
• buttonPrimary: background=#3045FF, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#5C97FF, textColor=#FFFFFF, borderRadius=7px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for billing solutions

Blixo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Báo giá & Ước lượng - Blixo Documentation
  • Image: https://blixo.com/docs/images/quotes/new-quote.png
  • Source: https://blixo.com/docs/vi/quotes-estimates
• Hóa đơn - Blixo Documentation
  • Image: https://blixo.com/docs/images/invoices/list.png
  • Source: https://blixo.com/docs/vi/invoices
• Elevate Your ENTIRE Billing Process - Blixo - Subscription Billing & Accounts Receivable Automation
  • Image: https://blixo.com/img/a-friendly-bridge-for-your-finances-2.1bce7e89.png
  • Source: https://blixo.com/creative-professionals
• Credit Notes - Blixo Documentation
  • Image: https://blixo.com/docs/images/credit-notes/line-items.png
  • Source: https://blixo.com/docs/en/credit-notes
• Blixo - Accounts Receivable Automation & Subscription Billing
  • Image: https://blixo.com/img/integration-illustration.96b17e89.png
  • Source: https://blixo.com/
• Blixo Billing for Creative Professionals
  • Image: https://i.vimeocdn.com/video/1786777485-605d7440630636abbf416f7ebb5bdec3a4479a36bed3df273e52467f9678df23-d?f=webp
  • Source: https://blixo.com/creative-professionals

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Hind Siliguri",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3045FF",
    "secondary": "#D2DBF4",
    "accent": "#3045FF",
    "background": "#FFFFFF",
    "textPrimary": "#5C97FF",
    "link": "#5C97FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "Work Sans",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1B1B1B",
      "borderColor": "#D2DBF4",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3045FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#5C97FF",
      "textColor": "#FFFFFF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://blixo.com/img/logo.2e256941.svg",
    "favicon": "https://blixo.com/favicon.svg",
    "ogImage": "https://blixo-images.s3.us-west-2.amazonaws.com/landing/blixo-accounts-receivable-automation.png",
    "logoHref": "./",
    "logoAlt": "blixo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for billing solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}