Blitz Brand Identity

A complete profile of Blitz's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0C1D37
• secondary: #FF6501
• accent: #3898EC
• background: #000000
• textPrimary: #000000
• link: #3898EC

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon: %20(1).png)
• Social card (og:image):

UI Components

• buttonPrimary: background=#3898EC, textColor=#000000, borderRadius=8px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals looking for internal tool solutions

Blitz Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How to build a culture of innovation at work? | Blitz
  • Image:
  • Source: https://www.blitznocode.com/blog/building-a-culture-of-innovation-at-work
• Best Airtable Alternatives for Customer-Facing Portals | Blitz
  • Image:
  • Source: https://www.blitznocode.com/blog/airtable-alternatives-for-customer-facing-portals

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow the steps outlined to obtain them properly.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Space Grotesk",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0C1D37",
    "secondary": "#FF6501",
    "accent": "#3898EC",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3898EC",
      "textColor": "#000000",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6172b37d28ea19091991f9a4/61d553178debd1122387da4d_blitz_black%4010x.png",
    "favicon": "https://cdn.prod.website-files.com/6172b37d28ea19091991f9a4/652924e5c576df93df4f1a3d_logo-all%20(7)%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/6172b37d28ea19091991f9a4/624af976aee621eac575af0d_logo.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals looking for internal tool solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}