Blissway Brand Identity

A complete profile of Blissway's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1BA4DD
• secondary: #6B7280
• accent: #1BA4DD
• background: #212121
• textPrimary: #212121
• link: #D1F2FF

Typography

• primary: Work Sans — Work Sans
• heading: Lato — Lato

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#1BA4DD, borderColor=#1BA4DD, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Blissway Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• BLISSWAY Dashboard
  • Image:
  • Source: BLISSWAY Dashboard
• Blissway
  • Image:
  • Source: Blissway
• Blissway
  • Image:
  • Source: Blissway
• Trip Tool
  • Image:
  • Source: Trip Tool
• Blissway - Crunchbase Company Profile & Funding
  • Image:
  • Source: Crunchbase

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate through different routes.
4. For each font URL: right-click → Save As.
5. View the page's CSS and extract @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Work Sans",
   "role": "body"
  },
  {
   "family": "Lato",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#1BA4DD",
  "secondary": "#6B7280",
  "accent": "#1BA4DD",
  "background": "#212121",
  "textPrimary": "#212121",
  "link": "#D1F2FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Work Sans",
   "heading": "Lato"
  },
  "fontStacks": {
   "heading": [
    "__Work_Sans_c7ea26",
    "__Work_Sans_Fallback_c7ea26"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "__Work_Sans_c7ea26",
    "__Work_Sans_Fallback_c7ea26"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "72px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#1BA4DD",
   "borderColor": "#1BA4DD",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.blissway.com/static/assets/images/blissway-long-lines-logo.svg",
  "favicon": "https://www.blissway.com/favicon.ico",
  "ogImage": "https://www.blissway.com/static/assets/icons/favicon.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}