Blee Brand Identity

A complete profile of Blee's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #0082F3
• accent: #F05C08
• background: #FFFFFF
• textPrimary: #F05C08
• link: #F05C08

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#DDDDDD, borderRadius=10px, shadow=none
• buttonPrimary: background=#F05C08, textColor=#FFFFFF, borderColor=#F05C08, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#545454, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: marketing professionals

Blee Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Best AI Marketing Compliance Tools for Financial Services & Insurance in 2025

  Source: https://www.blee.com/blogs/the-best-ai-marketing-compliance-tools-for-financial-services-insurance-in-2025

• Blog

  Source: https://www.blee.com/blog

• Blog

  Source: https://www.blee.com/blog

• Blog

  Source: https://www.blee.com/blog

• Rocket Mortgage Cuts Marketing Review Time by 67% with Blee's Compliance AI

  Source: https://www.blee.com/blogs/rocket-mortgage-cuts-marketing-review-time-by-67-with-blees-compliance-ai

• Pricing

  Source: https://www.blee.com/pricing

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#3898EC",
  "secondary": "#0082F3",
  "accent": "#F05C08",
  "background": "#FFFFFF",
  "textPrimary": "#F05C08",
  "link": "#F05C08"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#DDDDDD",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#F05C08",
   "textColor": "#FFFFFF",
   "borderColor": "#F05C08",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#545454",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png",
  "favicon": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico",
  "ogImage": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "marketing professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}