Blee Brand Identity

A complete profile of Blee's visual system — colors, typography, components, and personality — extracted from https://www.blee.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #0082F3
• accent: #F05C08
• background: #FFFFFF
• textPrimary: #F05C08
• link: #F05C08

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#DDDDDD, borderRadius=10px, shadow=none
• buttonPrimary: background=#F05C08, textColor=#FFFFFF, borderColor=#F05C08, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#545454, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: marketing professionals

Blee Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Best AI Marketing Compliance Tools for Financial Services & Insurance in 2025
  • Image:
  • Source: Link
• Blog
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  • Source: Link
• Blog
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  • Source: Link
• Blog
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  • Source: Link
• Rocket Mortgage Cuts Marketing Review Time by 67% with Blee's Compliance AI
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  • Source: Link
• Pricing
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here’s a flow you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#0082F3",
    "accent": "#F05C08",
    "background": "#FFFFFF",
    "textPrimary": "#F05C08",
    "link": "#F05C08"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#DDDDDD",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F05C08",
      "textColor": "#FFFFFF",
      "borderColor": "#F05C08",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#545454",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627ad7428e5c4b412b7ab42_logo-bee.png",
    "favicon": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/6627530acc0723de6cfbcf20_favicon.ico",
    "ogImage": "https://cdn.prod.website-files.com/66260deee66b7f6a33e219ba/662f74ec6f9d5646003f217c_risk-management-big-img.webp"
  }
}