Bland AI Brand Identity

A complete profile of Bland AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #CA2719
• accent: #CA071A
• background: #FFFDF5
• textPrimary: #151515
• link: #CA071A

Typography

• primary: Taurusgroteskroman Vf — Google Fonts
• heading: Taurusgrotesk — Google Fonts

Visual Assets

• Logo: %20!important%3B%22%2F%3E%3Cpath%20d%3D%22M110.053%2019.5139H0.277553C0.141803%2019.5139%200.0332031%2019.6225%200.0332031%2019.7583V27.7539C0.0332031%2027.8897%200.141803%2027.9983%200.277553%2027.9983H18.6665C21.5292%2027.9983%2023.9761%2026.2267%2024.9738%2023.7205C25.0722%2023.4727%2025.4422%2023.5457%2025.4438%2023.8121L25.454%2027.7556C25.454%2027.8897%2025.5643%2028%2025.6984%2028H33.6957C33.8298%2028%2033.9401%2027.8914%2033.9401%2027.7556L33.9503%2023.8121C33.9503%2023.5457%2034.3219%2023.471%2034.4203%2023.7205C35.4181%2026.2267%2037.8649%2027.9983%2040.7276%2027.9983H84.6019C84.7359%2027.9983%2084.8462%2027.8897%2084.8462%2027.7539L84.8564%2023.8121C84.8564%2023.5457%2085.228%2023.471%2085.3264%2023.7205C86.3242%2026.2267%2088.7711%2027.9983%2091.6337%2027.9983H110.055C110.191%2027.9983%20110.299%2027.8897%20110.299%2027.7539V19.7583C110.299%2019.6225%20110.191%2019.5139%20110.055%2019.5139H110.053Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2021%2C%2021)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M110.297%2015.291C110.297%2016.1456%20109.636%2016.7666%20108.821%2016.7666C108.007%2016.7666%20107.346%2016.1456%20107.346%2015.291C107.346%2014.4364%20108.007%2013.8154%20108.821%2013.8154C109.636%2013.8154%20110.297%2014.4364%20110.297%2015.291ZM109.99%2015.291C109.99%2014.61%20109.489%2014.0892%20108.821%2014.0892C108.154%2014.0892%20107.653%2014.61%20107.653%2015.291C107.653%2015.972%20108.154%2016.4928%20108.821%2016.4928C109.489%2016.4928%20109.99%2015.972%20109.99%2015.291ZM108.581%2015.3911V16.0588H108.214V14.5031H108.961C109.295%2014.5031%20109.496%2014.6834%20109.496%2014.9438C109.496%2015.1374%20109.375%2015.3244%20109.128%2015.3778L109.562%2016.0588H109.155L108.734%2015.3911H108.581ZM108.895%2014.7635H108.581V15.1374H108.895C109.042%2015.1374%20109.108%2015.0506%20109.108%2014.9505C109.108%2014.8437%20109.042%2014.7635%20108.895%2014.7635Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(21%2C%2021%2C%2021)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFDF5, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#CA071A, textColor=#FFFFFF, borderColor=#CA071A, borderRadius=0px, shadow=none
• buttonSecondary: background=#151515, textColor=#FDF9EC, borderColor=#A1A09B, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprises

Bland AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bland AI | Automate Phone Calls with Conversational AI for Enterprises
  • Image:
  • Source: Bland.com
• Bland AI | Automate Phone Calls with Conversational AI for Enterprises
  • Image:
  • Source: Bland.com
• Bland AI | Automate Phone Calls with Conversational AI for Enterprises
  • Image:
  • Source: Bland.com
• Bland AI | Automate Phone Calls with Conversational AI for Enterprises
  • Image:
  • Source: Bland.com
• AI Phone Agents for Enterprises | Bland AI
  • Image:
  • Source: Bland.com
• AI Phone Agents for Enterprises | Bland AI
  • Image:
  • Source: Bland.com

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.