BlackLine Brand Identity

A complete profile of BlackLine's visual system — colors, typography, components, and personality — extracted from https://blackline.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://blackline.com.

primary

#F9E834

rgb(249, 232, 52)

secondary

#005C81

rgb(0, 92, 129)

accent

#F9E834

rgb(249, 232, 52)

background

#000000

rgb(0, 0, 0)

textPrimary

#000000

rgb(0, 0, 0)

link

#002A3B

rgb(0, 42, 59)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

heading

Urbanist

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using BlackLine's actual button styles.

Button Primary

buttonPrimary

background#F9E834textColor#000000borderColor#F9E834borderRadius64pxshadownone

Button Secondary

buttonSecondary

background#FFFFFFtextColor#000000borderColor#FFFFFFborderRadius64pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: financial professionals

BlackLine Brand in the Wild

Image: a.storyblok.com

Source: blackline.com

Image: play.vidyard.com

Source: blackline.com

Image: a.storyblok.com

Source: blackline.com

Image: a.storyblok.com

Source: blackline.com

Image: investors.blackline.com

Source: investors.blackline.com

Image: a.storyblok.com

Source: blackline.com

Frequently Asked Questions

What is BlackLine's primary brand color?

BlackLine's primary brand color is #F9E834. It anchors the visual identity across their website, product UI, and marketing materials.

What font does BlackLine use?

BlackLine uses Inter for body text and Urbanist for headings. Fonts were detected on https://blackline.com as part of their live design system.

Does BlackLine use a light or dark theme?

BlackLine's primary site uses a light color scheme, with a background of #000000.

Where can I find BlackLine's logo?

BlackLine's logo is available directly on their site (https://blackline.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://blackline.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by BlackLine.

Methodology

Brand data on this page was extracted from https://blackline.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by BlackLine.