Bits Brand Identity

A complete profile of Bits's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D2F3F0
• secondary: #E3FBF9
• accent: #008C86
• background: #FFFFFF
• textPrimary: #071413
• link: #2D4F4C

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo: https://klausai.com/klaus-wordmark.svg
• Favicon: https://klausai.com/favicon.svg
• Social card (og:image): https://klausai.com/og-klaus.jpg?v=3

UI Components

• buttonPrimary: background=#008C86, textColor=#F1FBFA, borderRadius=8px, shadow=none
• buttonSecondary: background=#E3FBF9, textColor=#071413, borderColor=#C2DEDC, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Bits Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Klaus: OpenClaw For Your Business
  • Image: https://klausai.com/og-klaus.jpg?v=3
  • Source: https://usebits.com/
• Klaus: OpenClaw For Your Business
  • Image: https://klausai.com/logo.png
  • Source: https://usebits.com/
• Klaus: OpenClaw For Your Business
  • Image: https://klausai.com/testimonials/clayton-mooney.jpg
  • Source: https://usebits.com/
• Klaus: OpenClaw For Your Business
  • Image: https://klausai.com/testimonials/mikayla-mooney.jpg
  • Source: https://usebits.com/
• Klaus: OpenClaw For Your Business
  • Image: https://klausai.com/testimonials/alexander-williamson.jpg
  • Source: https://usebits.com/
• Klaus: OpenClaw For Your Business
  • Image: https://klausai.com/testimonials/jens-philipp-jung.jpg
  • Source: https://usebits.com/

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations, rewriting each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#D2F3F0",
  "secondary": "#E3FBF9",
  "accent": "#008C86",
  "background": "#FFFFFF",
  "textPrimary": "#071413",
  "link": "#2D4F4C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Satoshi"
  },
  "fontStacks": {
   "heading": [
    "Satoshi",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "30px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#008C86",
   "textColor": "#F1FBFA",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#E3FBF9",
   "textColor": "#071413",
   "borderColor": "#C2DEDC",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://klausai.com/klaus-wordmark.svg",
  "favicon": "https://klausai.com/favicon.svg",
  "ogImage": "https://klausai.com/og-klaus.jpg?v=3",
  "logoHref": "/landing-klaus",
  "logoAlt": "Klaus"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
}