Bits to Atoms Brand Identity

A complete profile of Bits to Atoms's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #EB5E57
• secondary: #442826
• accent: #9CA3AF
• background: #1A1A1A
• textPrimary: #1A1A1A
• link: #9CA3AF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Bits to Atoms Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bits to Atoms
  • Image:
  • Source: Website
• Top Architecture & Design in Lebanon • Bits To Atoms
  • Image:
  • Source: Website
• Bits to Atoms | LinkedIn
  • Image:
  • Source: LinkedIn
• Bits to Atoms | Duann Scott | Substack
  • Image:
  • Source: Website
• BITS TO ATOMS - BITS TO ATOMS
  • Image:
  • Source: Website
• Bits to Atoms Series #1: Bridging the Gap Between Lagging & Predictive Analytics in Construction
  • Image:
  • Source: YouTube

Working with these fonts

Not found on Google Fonts? Instructions for use of the fonts: ...

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#EB5E57",
  "secondary": "#442826",
  "accent": "#9CA3AF",
  "background": "#1A1A1A",
  "textPrimary": "#1A1A1A",
  "link": "#9CA3AF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "72px",
   "body": "30px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {},
 "images": {
  "logo": "https://bitstoatoms.com/favicon.png",
  "favicon": "https://bitstoatoms.com/favicon.png",
  "ogImage": null,
  "logoAlt": "Bits to Atoms Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Bits to Atoms'. The source URL matches the favicon, indicating it is the primary logo.",
  "confidence": 0.85,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Bits to Atoms'. The source URL matches the favicon, indicating it is the primary logo.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}