bite ninja.json

Bite Ninja Brand Identity

A complete profile of Bite Ninja's visual system — colors, typography, components, and personality — extracted from http://www.biteninja.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF5F00
Accent #FF5F00
Body Font Avenir LT W01 35 Light
Heading Font Barlow

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: restaurant owners and managers looking for remote work solutions

Bite Ninja Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir LT W01 35 Light",
      "role": "body"
    },
    {
      "family": "Barlow",
      "role": "heading"
    },
    {
      "family": "Sarabun",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF5F00",
    "secondary": "#116DFF",
    "accent": "#FF5F00",
    "background": "#2D2D2D",
    "textPrimary": "#2D2D2D",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir LT W01 35 Light",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Barlow",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "65px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5F00",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/800058_70de17bbdb214e6ca9df684a05ccffe9~mv2.png/v1/crop/x_0,y_271,w_1366,h_310/fill/w_190,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/800058_70de17bbdb214e6ca9df684a05ccffe9~mv2.png",
    "favicon": "https://static.wixstatic.com/media/800058_b9d33054c09540bc9e64b1111d3f1204%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/800058_b9d33054c09540bc9e64b1111d3f1204%7Emv2.png",
    "ogImage": null,
    "logoAlt": "Bite Ninja logo orange"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Bite Ninja'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is typically the main call-to-action on websites, encouraging users to begin their journey with the service. It uses the vibrant brand color #FF5F00, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Subscribe",
      "reasoning": "The 'Subscribe' button is the only one with a different background color (#FFFFFF), making it suitable as a secondary CTA. It offers a less immediate action compared to 'Get Started'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "restaurant owners and managers looking for remote work solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Bite Ninja'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}