Birdie Brand Identity

A complete profile of Birdie's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4BECFF
• secondary: #061F25
• accent: #4BECFF
• background: #FFFFFF
• textPrimary: #001440
• link: #001440

Typography

• primary: Rubik — Rubik on Google Fonts
• heading: Rubik — Rubik on Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#4BECFF, textColor=#001440, borderRadius=5px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#001440, borderRadius=5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: professionals using LinkedIn for business growth

Birdie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Birdie: Integrations
  • Image:
  • Source: Integrations
• Birdie: Engagement Features
  • Image:
  • Source: Engagement
• Birdie: Data Enrichment
  • Image:
  • Source: Data Enrichment

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Rubik",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4BECFF",
  "secondary": "#061F25",
  "accent": "#4BECFF",
  "background": "#FFFFFF",
  "textPrimary": "#001440",
  "link": "#001440"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Rubik",
   "heading": "Rubik"
  },
  "fontStacks": {
   "heading": [
    "Rubik",
    "sans-serif"
   ],
   "body": [
    "Rubik",
    "sans-serif"
   ],
   "paragraph": [
    "Rubik",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "56px",
   "body": "16.8px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4BECFF",
   "textColor": "#001440",
   "borderRadius": "5px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#001440",
   "borderRadius": "5px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/68277b6ff52836bf5d83d234_Full%20Logo%20Inverted.svg",
  "favicon": "https://cdn.prod.website-files.com/6750face7fdf7f4aad046990/68290562c8bbccc8ee23441e_Logo%20Icon%2032x32.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "professionals using LinkedIn for business growth"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}