Bird Brand Identity

A complete profile of Bird's visual system — colors, typography, components, and personality — extracted from http://bird.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://bird.com.

• primary:

  • Hex: #059669
  • RGB: rgb(5, 150, 105)

• secondary:

  • Hex: #DC2626
  • RGB: rgb(220, 38, 38)

• accent:

  • Hex: #34D399
  • RGB: rgb(52, 211, 153)

• background:

  • Hex: #141414
  • RGB: rgb(20, 20, 20)

• textPrimary:

  • Hex: #141414
  • RGB: rgb(20, 20, 20)

• link:

  • Hex: #34D399
  • RGB: rgb(52, 211, 153)

Typography

Each font links to its Google Fonts page where available.

• primary: Lausanne

  • Google Fonts →

• heading: Lausanne

  • Google Fonts →

Lausanne, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Bird's actual button styles.

• Input

  • background: transparent
  • textColor: #F2F2F2
  • borderColor: null
  • borderRadius: 0px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, oklch(0.482 0.2292 262.36) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

• Button Primary

  • background: #F5F5F5
  • textColor: #0D0D0D
  • borderRadius: 10px
  • shadow: none

• Button Secondary

  • background: #141414
  • textColor: #AAAAAA
  • borderRadius: 10px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals

Bird Brand in the Wild

Image: framerusercontent.com

Source: bird.com

Image: bird.com

Source: bird.com

Image: framerusercontent.com

Source: bird.com

Image: bird.com

Source: bird.com

Image: framerusercontent.com

Source: bird.com

Image: bird.com

Source: bird.com

Frequently Asked Questions

• What is Bird's primary brand color?
  Bird's primary brand color is #059669. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Bird use?
  Bird uses #34D399 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Bird use?
  Bird uses Lausanne as the primary typeface across body and headings.

• Does Bird use a light or dark theme?
  Bird's primary site uses a dark color scheme, with a background of #141414.

• How was this brand profile generated?
  This profile was extracted from http://bird.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bird.

Methodology

Brand data on this page was extracted from http://bird.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bird.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Lausanne",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#059669",
    "secondary": "#DC2626",
    "accent": "#34D399",
    "background": "#141414",
    "textPrimary": "#141414",
    "link": "#34D399"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lausanne",
      "heading": "Lausanne"
    },
    "fontStacks": {
      "heading": [
        "Lausanne",
        "sans-serif"
      ],
      "body": [
        "Lausanne",
        "sans-serif"
      ],
      "paragraph": [
        "Lausanne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "40px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F2F2F2",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, oklch(0.482 0.2292 262.36) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#F5F5F5",
      "textColor": "#0D0D0D",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#141414",
      "textColor": "#AAAAAA",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://bird.com/favicon.svg",
    "ogImage": "https://bird.com/og-default.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}