Biograph Brand: Colors, Fonts, Logo & Visual Identity
Biograph Brand Identity
A complete profile of Biograph's visual system — colors, typography, components, and personality — extracted from https://www.biograph.com/. Built for designers, agents, and AI tools.
Primary
#0000EE
Accent
#0000EE
Body Font
Apercu Pro Regular
Heading
Aeonik Regular
Color Palette
Brand palette extracted from https://www.biograph.com/.
| Color | Hex | RGB |
|---|---|---|
| primary | #0000EE | rgb(0, 0, 238) |
| accent | #0000EE | rgb(0, 0, 238) |
| background | #F6F5F8 | rgb(246, 245, 248) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #0000EE | rgb(0, 0, 238) |
Typography
Each font links to its Google Fonts page where available.
primary
Apercu Pro Regular
Apercu Pro Regular Google Fonts →
heading
Aeonik Regular
Aeonik Regular Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Biograph's actual button styles.
Button Primary
| buttonPrimary | |
|---|---|
| background | #7B7B7C |
| textColor | #FFFFFF |
| borderRadius | 8px |
| shadow | none |
Brand Personality
Tone: professional
Energy: medium
Audience: health-conscious individuals interested in preventive health and longevity
Biograph Brand in the Wild
Image Source: biograph.com
Image Source: biograph.com
Image Source: biograph.com
Image Source: biograph.com
Image Source: biograph.com
Image Source: biograph.com
Frequently Asked Questions
What is Biograph's primary brand color?
Biograph's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Biograph use?
Biograph uses Apercu Pro Regular for body text and Aeonik Regular for headings. Fonts were detected on https://www.biograph.com/ as part of their live design system.
Does Biograph use a light or dark theme?
Biograph's primary site uses a light color scheme, with a background of #F6F5F8.
Where can I find Biograph's logo?
Biograph's logo is available directly on their site (https://www.biograph.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.biograph.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Biograph.
Methodology
Brand data on this page was extracted from https://www.biograph.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Biograph.