Biocogniv Brand Identity

A complete profile of Biocogniv's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFB607
• secondary: #132433
• accent: #FFB607
• background: #FFFFFF
• textPrimary: #0A1B2B
• link: #0A1B2B

Typography

• primary: Barlow — https://fonts.google.com/specimen/Barlow
• heading: Barlow — https://fonts.google.com/specimen/Barlow

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFB607, textColor=#001632, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: hospitals and healthcare professionals

Biocogniv Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Biocogniv Publishes Large Study on Sepsis aiMarker™
  • Image:
  • Source: https://www.biocogniv.com/post/biocogniv-publishes-large-study-on-sepsis-aimarker-tm
• Biocogniv | About Us
  • Image:
  • Source: https://www.biocogniv.com/about-us
• Biocogniv | Contact Us
  • Image:
  • Source: https://www.biocogniv.com/contact
• Biocogniv Receives FDA Breakthrough Designation for Sepsis aiMarker™
  • Image:
  • Source: https://www.biocogniv.com/post/biocogniv-receives-fda-breakthrough-designation-for-sepsis-aimarker-tm
• Biocogniv Powers UTMB's Award-Winning COVID-19 Program
  • Image:
  • Source: https://www.biocogniv.com/post/biocogniv-powers-utmbs-award-winning-covid-19-program
• Biocogniv Develops AI-Based COVID-19 Diagnostic Tool
  • Image:
  • Source: https://www.biocogniv.com/post/biocogniv-develops-ai-based-covid-19-diagnostic-tool

Machine-Readable Profile

{
    "colorScheme": "light",
    "fonts": [
        {
            "family": "Barlow",
            "role": "body"
        }
    ],
    "colors": {
        "primary": "#FFB607",
        "secondary": "#132433",
        "accent": "#FFB607",
        "background": "#FFFFFF",
        "textPrimary": "#0A1B2B",
        "link": "#0A1B2B"
    },
    "typography": {
        "fontFamilies": {
            "primary": "Barlow",
            "heading": "Barlow"
        },
        "fontStacks": {
            "heading": [
                "Barlow",
                "sans-serif"
            ],
            "body": [
                "Barlow",
                "sans-serif"
            ],
            "paragraph": [
                "Barlow",
                "sans-serif"
            ]
        },
        "fontSizes": {
            "h1": "55px",
            "h2": "44px",
            "body": "14px"
        }
    },
    "spacing": {
        "baseUnit": 4,
        "borderRadius": "50px"
    },
    "components": {
        "buttonPrimary": {
            "background": "#FFB607",
            "textColor": "#001632",
            "borderRadius": "100px",
            "borderRadiusCorners": {
                "topLeft": "100px",
                "topRight": "100px",
                "bottomRight": "100px",
                "bottomLeft": "100px"
            },
            "shadow": "none"
        }
    },
    "images": {
        "logo": "https://cdn.prod.website-files.com/6063dd32263478400ee6030e/608189775f766b6e4644cd59_rectangle%20white%20font%20-%20transparent%20bg.png",
        "favicon": "https://cdn.prod.website-files.com/6063dd32263478400ee6030e/608189035b7b290a41f416c5_favicon.png",
        "ogImage": "https://cdn.prod.website-files.com/6063dd32263478400ee6030e/614c7d880ed4d25f2fc84289_shot.jpg",
        "logoHref": "/"
    },
    "__llm_logo_reasoning": {
        "selectedIndex": 0,
        "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of the main brand logo.",
        "confidence": 0.9,
        "source": "llm"
    },
    "__llm_button_reasoning": {
        "primary": {
            "index": 0,
            "text": "More News",
            "reasoning": "The button with the text 'More News' uses the vibrant brand color #FFB607, which is a strong indicator of a primary call-to-action."
        },
        "secondary": {
            "index": -1,
            "text": "N/A",
            "reasoning": "There is only one button detected, so no secondary button is available."
        },
        "confidence": 0.9
    },
    "personality": {
        "tone": "professional",
        "energy": "medium",
        "targetAudience": "hospitals and healthcare professionals"
    },
    "designSystem": {
        "framework": "custom",
        "componentLibrary": ""
    },
    "confidence": {
        "buttons": 0.9,
        "colors": 0.95,
        "overall": 0.925
    },
    "__llm_metadata": {
        "logoSelection": {
            "llmCalled": true,
            "llmSucceeded": true,
            "finalSource": "llm",
            "rawLogoSelection": {
                "selectedLogoIndex": 0,
                "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of the main brand logo.",
                "confidence": 0.9
            }
        },
        "buttonClassification": {
            "llmCalled": true,
            "llmSucceeded": true
        }
    }
}