Biobot Analytics Brand Identity

A complete profile of Biobot Analytics's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00EAFF
• secondary: #D9534F
• accent: #00EAFF
• background: #050505
• textPrimary: #050505
• link: #69727D

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#1F2124, borderColor=#69727D, borderRadius=3px, shadow=none
• buttonPrimary: background=transparent, textColor=#00EAFF, borderColor=#00EAFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#050505, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: government and corporate sectors

Biobot Analytics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Respiratory Risk Report: Week of June 24, 2024
  • Image:
  • Source: Source
• COVID-19, Influenza, and RSV Wastewater Monitoring in the U.S. | Week of December 13, 2025 | Biobot Analytics
  • Image:
  • Source: Source
• Respiratory Risk Report: Week of December 11, 2023
  • Image:
  • Source: Source
• COVID-19 Archives | Biobot Analytics
  • Image:
  • Source: Source
• Respiratory Risk Report: Week of January 15, 2024
  • Image:
  • Source: Source
• Respiratory Risk Report: Week of September 13, 2025
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 { 
 "family": "Arial",
 "role": "body"
 },
 { 
 "family": "Roboto",
 "role": "body"
 },
 { 
 "family": "Helvetica Neue",
 "role": "body"
 },
 { 
 "family": "Segoe UI",
 "role": "body"
 },
 { 
 "family": "Noto Sans",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#00EAFF",
 "secondary": "#D9534F",
 "accent": "#00EAFF",
 "background": "#050505",
 "textPrimary": "#050505",
 "link": "#69727D"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "Arial"
 },
 "fontStacks": {
 "heading": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Noto Color Emoji"
 ],
 "body": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "75px",
 "h2": "24px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#1F2124",
 "borderColor": "#69727D",
 "borderRadius": "3px",
 "borderRadiusCorners": {
 "topLeft": "3px",
 "topRight": "3px",
 "bottomRight": "3px",
 "bottomLeft": "3px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "transparent",
 "textColor": "#00EAFF",
 "borderColor": "#00EAFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#050505",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://biobot.io/wp-content/uploads/2025/11/biobot-logo.png",
 "favicon": "https://biobot.io/wp-content/uploads/2021/08/cropped-favicon-1-32x32.png",
 "ogImage": "https://biobot.io/wp-content/uploads/2025/12/share.jpg",
 "logoHref": "https://biobot.io/2025-homepage/"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "government and corporate sectors"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}