Binks Brand: Colors, Fonts, Logo & Visual Identity

Binks Brand Identity

A complete profile of Binks's visual system — colors, typography, components, and personality — extracted from https://getbinks.com/. Built for designers, agents, and AI tools.

Colors

Primary

#3E4A74

Accent

#D6407A

Body Font

Assistant

Heading

Assistant

Color Palette

Brand palette extracted from https://getbinks.com/.

primary: #3E4A74 (rgb(62, 74, 116))
secondary: #14A44D (rgb(20, 164, 77))
accent: #D6407A (rgb(214, 64, 122))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #D6407A (rgb(214, 64, 122))
link: #D6407A (rgb(214, 64, 122))

Typography

Each font links to its Google Fonts page where available.

primary: Assistant Google Fonts →
heading: Assistant Google Fonts → Poppins, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Binks's actual button styles.

Input

 input
 background #D6407A 
 textColor #FFFFFF 
 borderColor #F4793B 
 borderRadius 4px 
 shadow none

Button Primary

 buttonPrimary
 background #D6407A 
 textColor #FFFFFF 
 borderRadius 48px 
 shadow none

Button Secondary

 buttonSecondary
 background #FFFFFF 
 textColor #000000 
 borderColor #CCCCCC 
 borderRadius 4px 
 shadow none

Brand Personality

Tone: modern
Energy: medium
Audience: fashion-conscious individuals looking for ethnic wear

Binks Brand in the Wild

Image: cdn.shopify.com
Source: getbinks.com

Image: getbinks.com
Source: getbinks.com

Image: cdn.shopify.com
Source: getbinks.com

Image: getbinks.com
Source: getbinks.com

Frequently Asked Questions

What is Binks's primary brand color?
Binks's primary brand color is #3E4A74. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Binks use?
Binks uses #D6407A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Binks use?
Binks uses Assistant as the primary typeface across body and headings.
Does Binks use a light or dark theme?
Binks's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Binks's logo?
Binks's logo is available directly on their site (https://getbinks.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://getbinks.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Binks.

Methodology

Brand data on this page was extracted from https://getbinks.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Binks.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Assistant",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3E4A74",
    "secondary": "#14A44D",
    "accent": "#D6407A",
    "background": "#FFFFFF",
    "textPrimary": "#D6407A",
    "link": "#D6407A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Assistant",
      "heading": "Assistant"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Assistant",
        "sans-serif"
      ],
      "paragraph": [
        "Assistant",
        "sans-serif",
        "georgia"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#D6407A",
      "textColor": "#FFFFFF",
      "borderColor": "#F4793B",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D6407A",
      "textColor": "#FFFFFF",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getbinks.com/cdn/shop/files/Artboard_5_300x_33eaf625-147d-4f6b-a2e8-7092bc105b91_100x.png?v=1704214782",
    "favicon": "https://getbinks.com/cdn/shop/files/Symbol_in_Pink_With_Circle.png?crop=center&height=48&v=1704171541&width=48",
    "ogImage": "http://getbinks.com/cdn/shop/files/FlexiFit_Blouses_1200x628.png?v=1741263459",
    "logoHref": "/en-us",
    "logoAlt": "Binks"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Binks'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read more reviews",
      "reasoning": "Button #0 has a vibrant brand color (#D6407A) which aligns with the site's accent color, making it the most prominent CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Explore All Collections",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and serves as a secondary action with less prominence."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "fashion-conscious individuals looking for ethnic wear"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Binks'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Binks Brand Identity

Colors

Primary

Accent

Body Font

Heading

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Binks Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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