Bimaplan Brand Identity

A complete profile of Bimaplan's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1976D2
• secondary: #D32F2F
• accent: #7B4DFF
• background: #FFFFFF
• textPrimary: #7B4DFF
• link: #7B4DFF

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#7B4DFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#7B4DFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: insurance professionals and businesses

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "unknown"
  },
  {
   "family": "Fira Code",
   "role": "monospace"
  },
  {
   "family": "Fira Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#1976D2",
  "secondary": "#D32F2F",
  "accent": "#7B4DFF",
  "background": "#FFFFFF",
  "textPrimary": "#7B4DFF",
  "link": "#7B4DFF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins"
   ],
   "body": [
    "Poppins"
   ],
   "paragraph": [
    "Poppins"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#7B4DFF",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#7B4DFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://d3jukopo192jbi.cloudfront.net/assets/common/bimaplanlogo.svg",
  "favicon": "https://d3jukopo192jbi.cloudfront.net/images/fav-icon.png",
  "ogImage": "https://bimaplan.co/assets/images/logo.png",
  "logoHref": "/",
  "logoAlt": "Bimaplan Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "insurance professionals and businesses"
 },
 "designSystem": {
  "framework": "material",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}