# Bimaplan Brand Identity

A complete profile of **Bimaplan**'s visual system — colors, typography, components, and personality — extracted from [https://www.bimaplan.co](https://www.bimaplan.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.bimaplan.co.

- **Primary**: #1976D2
  - rgb(25, 118, 210)
- **Secondary**: #D32F2F
  - rgb(211, 47, 47)
- **Accent**: #7B4DFF
  - rgb(123, 77, 255)
- **Background**: #FFFFFF
  - rgb(255, 255, 255)
- **Text Primary**: #7B4DFF
  - rgb(123, 77, 255)
- **Link**: #7B4DFF
  - rgb(123, 77, 255)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Poppins
  - [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- **Heading**: Poppins
  - [Google Fonts →](https://fonts.google.com/specimen/Poppins)

```plaintext
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
...
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

### Input
- **Background**: transparent
- **Text Color**: #000000
- **Border Color**: null
- **Border Radius**: 0px
- **Shadow**: none

### Button Primary
- **Background**: #7B4DFF
- **Text Color**: #FFFFFF
- **Border Color**: #FFFFFF
- **Border Radius**: 8px
- **Shadow**: none

### Button Secondary
- **Background**: #FFFFFF
- **Text Color**: #7B4DFF
- **Border Color**: #FFFFFF
- **Border Radius**: 8px
- **Shadow**: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: insurance professionals and businesses

## Bimaplan Brand in the Wild

Image: [bimaplan.co](https://bimaplan.co/_next/image?url=https%3A%2F%2Fd3jukopo192jbi.cloudfront.net%2Fassets%2Fhome%2FWH_%2BWITHOUT%2BUNO.gif&w=3840&q=75)

Source: [bimaplan.co](https://bimaplan.co/)

## Frequently Asked Questions

**What is Bimaplan's primary brand color?**

Bimaplan's primary brand color is #1976D2. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Bimaplan use?**

Bimaplan uses #7B4DFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Bimaplan use?**

Bimaplan uses Poppins as the primary typeface across body and headings.

**Does Bimaplan use a light or dark theme?**

Bimaplan's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Bimaplan's logo?**

Bimaplan's logo is available directly on their site (https://www.bimaplan.co). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**

This profile was extracted from https://www.bimaplan.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bimaplan.

## Methodology

Brand data on this page was extracted from [https://www.bimaplan.co](https://www.bimaplan.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Bimaplan.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Fira Code",
      "role": "monospace"
    },
    {
      "family": "Fira Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1976D2",
    "secondary": "#D32F2F",
    "accent": "#7B4DFF",
    "background": "#FFFFFF",
    "textPrimary": "#7B4DFF",
    "link": "#7B4DFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7B4DFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#7B4DFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://d3jukopo192jbi.cloudfront.net/assets/common/bimaplanlogo.svg",
    "favicon": "https://d3jukopo192jbi.cloudfront.net/images/fav-icon.png",
    "ogImage": "https://bimaplan.co/assets/images/logo.png",
    "logoHref": "/",
    "logoAlt": "Bimaplan Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "insurance professionals and businesses"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```