Bimaplan Brand Identity

A complete profile of Bimaplan's visual system — colors, typography, components, and personality — extracted from https://www.bimaplan.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/bimaplan
• Machine-readable JSON: https://characterquilt.com/branding/bimaplan.json
• Per-page llms.txt: https://characterquilt.com/branding/bimaplan/llms.txt

Quick Facts

Color Palette

• primary: #1976D2
• secondary: #D32F2F
• accent: #7B4DFF
• background: #FFFFFF
• textPrimary: #7B4DFF
• link: #7B4DFF

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#7B4DFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#7B4DFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: insurance professionals and businesses

Bimaplan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bimaplan
  • Image:
  • Source: https://bimaplan.co/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Fira Code",
      "role": "monospace"
    },
    {
      "family": "Fira Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1976D2",
    "secondary": "#D32F2F",
    "accent": "#7B4DFF",
    "background": "#FFFFFF",
    "textPrimary": "#7B4DFF",
    "link": "#7B4DFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7B4DFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#7B4DFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://d3jukopo192jbi.cloudfront.net/assets/common/bimaplanlogo.svg",
    "favicon": "https://d3jukopo192jbi.cloudfront.net/images/fav-icon.png",
    "ogImage": "https://bimaplan.co/assets/images/logo.png",
    "logoHref": "/",
    "logoAlt": "Bimaplan Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "insurance professionals and businesses"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}