Billforward Brand Identity

A complete profile of Billforward's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2EA3F2
• secondary: #BEC2D8
• accent: #8624E1
• background: #FFFFFF
• textPrimary: #666666
• link: #8624E1

Typography

• primary: Open Sans — Open Sans
• heading: Open Sans — Open Sans

Visual Assets

• Logo:

UI Components

• input: background=#F9FAFD, textColor=#999999, borderColor=null, borderRadius=4px, shadow=none
• buttonPrimary: background=#8624E1, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(134, 36, 225, 0.4) 0px 20px 30px -10px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking subscription management solutions

Billforward Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Quoting & Contract Management Software for Subscriptions | Billforward
  • Image:
  • Source: Link
• The Role of Customer Feedback in Subscription Billing Improvement
  • Image: .png)
  • Source: Link
• Subscription Pricing Strategies
  • Image:
  • Source: Link
• The Rise of Micro-Subscriptions: Tapping into Niche Markets for Sustainable Revenue – Billforward
  • Image:
  • Source: Link
• Subscription Management Software for Businesses | Billforward
  • Image:
  • Source: Link
• Blog Billforward | Mary Goldspink
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these instructions to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2EA3F2",
  "secondary": "#BEC2D8",
  "accent": "#8624E1",
  "background": "#FFFFFF",
  "textPrimary": "#666666",
  "link": "#8624E1"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Open Sans"
  },
  "fontStacks": {
   "heading": [
    "Roboto",
    "Helvetica",
    "Arial",
    "Lucida",
    "sans-serif"
   ],
   "body": [
    "Open Sans"
   ],
   "paragraph": [
    "Open Sans"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "26px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#F9FAFD",
   "textColor": "#999999",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#8624E1",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(134, 36, 225, 0.4) 0px 20px 30px -10px"
  }
 },
 "images": {
  "logo": "https://www.billforward.io/hs-fs/hubfs/raw_assets/public/Billforward_August_2020/images/bf300x102px.png?width=90&height=31&name=bf300x102px.png",
  "favicon": null,
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Billforward"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses seeking subscription management solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}