Bilanc Brand Identity

A complete profile of Bilanc's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #121721
• secondary: #FFF7ED
• accent: #65758B
• background: #FFFFFF
• textPrimary: #65758B
• link: #65758B

Typography

• primary: Plus Jakarta Sans — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon: https://bilanc.co/favicon.ico
• Social card (og:image): /og-image.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#121721, borderColor=#E3E7ED, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: engineering teams and tech companies

Bilanc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bilanc - Analyse AI impact across your engineering teams
  • Image:
  • Source: https://www.bilanc.co/
• Bilanc - Analyse AI impact across your engineering teams
  • Image:
  • Source: https://www.bilanc.co/
• Bilanc - Analyse AI impact across your engineering teams
  • Image:
  • Source: https://www.bilanc.co/
• Bilanc - Analyse AI impact across your engineering teams
  • Image:
  • Source: https://www.bilanc.co/
• Bilanc - Analyse AI impact across your engineering teams
  • Image:
  • Source: https://www.bilanc.co/
• Bilanc - Analyse AI impact across your engineering teams
  • Image:
  • Source: https://www.bilanc.co/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Plus Jakarta Sans",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#121721",
  "secondary": "#FFF7ED",
  "accent": "#65758B",
  "background": "#FFFFFF",
  "textPrimary": "#65758B",
  "link": "#65758B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Plus Jakarta Sans",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Plus Jakarta Sans",
    "sans-serif"
   ],
   "body": [
    "Plus Jakarta Sans",
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Plus Jakarta Sans",
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#121721",
   "borderColor": "#E3E7ED",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://bilanc.co/assets/bilanc-logo-RcUon1Ul.png",
  "favicon": "https://bilanc.co/favicon.ico",
  "ogImage": "/og-image.png",
  "logoHref": "/",
  "logoAlt": "Bilanc"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "engineering teams and tech companies"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}