BigCommerce Brand Identity

A complete profile of BigCommerce's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #031649
• secondary: #2563EB
• accent: #0D52FF
• background: #FFFFFF
• textPrimary: #0D52FF
• link: #0D52FF

Typography

• primary: Gotham — https://fonts.google.com/specimen/Gotham
• heading: Gotham Condensed — https://fonts.google.com/specimen/Gotham+Condensed

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0D52FF, textColor=#FFFFFF, borderColor=#0D52FF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#121118, borderColor=#FFFFFF, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and e-commerce platforms

BigCommerce Brand in the Wild

• BigCommerce Commerce Trust Center | Powered by SafeBase
  • Image:
  • Source: https://security.bigcommerce.com/
• Ecommerce Blog on Marketing & Selling Online
  • Image:
  • Source: https://www.bigcommerce.com/blog/

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Gotham",
   "role": "body"
  },
  {
   "family": "Gotham Condensed",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#031649",
  "secondary": "#2563EB",
  "accent": "#0D52FF",
  "background": "#FFFFFF",
  "textPrimary": "#0D52FF",
  "link": "#0D52FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Gotham",
   "heading": "Gotham Condensed"
  },
  "fontStacks": {
   "heading": [
    "Gotham",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "Gotham",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Gotham",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0D52FF",
   "textColor": "#FFFFFF",
   "borderColor": "#0D52FF",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#121118",
   "borderColor": "#FFFFFF",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://dam.bigcommerce.com/m/179d5d0a14041025/original/BC_Wordmark_Black.svg",
  "favicon": "https://www.bigcommerce.com/mm/icons/favicon-16x16.png",
  "ogImage": "https://storage.googleapis.com/s.mkswft.com/RmlsZToyOTllMzFlYS00OGI4LTQ4ZTAtOTA0Ny1kNzIxNTBkODNhMjE=/BigCommerce-Social-Image-Generic-Facebook.jpg",
  "logoHref": "https://www.bigcommerce.com/",
  "logoAlt": "BigCommerce logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and e-commerce platforms"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}