Bidflow Brand Identity

A complete profile of Bidflow's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #90A1B9
• secondary: #51A2FF
• accent: #D5E5FF
• background: #FFFFFF
• textPrimary: #0B0F17
• link: #D5E5FF

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#1447E6, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Bidflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bidflow

  Source: https://usebidflow.com/

• Electrical Estimating Made Easier with Bidflow AI | Y Combinator posted on the topic | LinkedIn

  Source: https://www.linkedin.com/posts/y-combinator_bidflow-is-an-ai-copilot-to-help-electricians-activity-7422307519861121024-9g6n

• bidFlow - Leveraged Government Contracting for General Contractors

  Source: https://bidflow.pro/

• BidFlow - AI-Powered Proposal Software for Contractors

  Source: https://getbidflow.com/

Working with these fonts

Not found on Google Fonts? Suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each font URL: right-click → Save As.
5. View the page's CSS and copy @font-face declarations to match your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Geist",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#90A1B9",
 "secondary": "#51A2FF",
 "accent": "#D5E5FF",
 "background": "#FFFFFF",
 "textPrimary": "#0B0F17",
 "link": "#D5E5FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Geist",
 "heading": "Geist"
 },
 "fontStacks": {
 "heading": [
 "Geist"
 ],
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Geist"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "48px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#1447E6",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
 }
 },
 "images": {
 "logo": "https://usebidflow.com/blank.png",
 "favicon": "https://usebidflow.com/icon.png?icon.120ac488.png",
 "ogImage": null,
 "logoAlt": "Bidflow"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.8,
 "colors": 0.9,
 "overall": 0.8500000000000001
 }
}