Bidflow Brand Identity

A complete profile of Bidflow's visual system — colors, typography, components, and personality — extracted from https://usebidflow.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usebidflow.com.

• Primary: #90A1B9
• Secondary: #51A2FF
• Accent: #D5E5FF
• Background: #FFFFFF
• Text Primary: #0B0F17
• Link: #D5E5FF

Typography

Each font links to its Google Fonts page where available.

• Primary: Geist
  Geist Google Fonts →
• Heading: Geist
  Geist Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Bidflow's actual button styles.

• Button Primary
  • Background: #FFFFFF
  • Text Color: #1447E6
  • Border Radius: 12px
  • Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

• What is Bidflow's primary brand color?
  Bidflow's primary brand color is #90A1B9. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Bidflow use?
  Bidflow uses #D5E5FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Bidflow use?
  Bidflow uses Geist as the primary typeface across body and headings.

• Does Bidflow use a light or dark theme?
  Bidflow's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Bidflow's logo?
  Bidflow's logo is available directly on their site (https://usebidflow.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://usebidflow.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bidflow.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#90A1B9",
    "secondary": "#51A2FF",
    "accent": "#D5E5FF",
    "background": "#FFFFFF",
    "textPrimary": "#0B0F17",
    "link": "#D5E5FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#1447E6",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "logo": "https://usebidflow.com/blank.png",
    "favicon": "https://usebidflow.com/icon.png?icon.120ac488.png",
    "ogImage": null,
    "logoAlt": "Bidflow"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}