bezel.json

Bezel Brand Identity

A complete profile of Bezel's visual system — colors, typography, components, and personality — extracted from https://www.trybezel.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #9CA3AF
Accent #C18C5D
Body Font Inter
Heading Font SF Pro Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: fashion and tech enthusiasts

Bezel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are instructions that may help:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "SF Pro Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#4A5565",
    "accent": "#C18C5D",
    "background": "#FDFBF7",
    "textPrimary": "#2D2A26",
    "link": "#C18C5D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "SF Pro Display",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "SF Pro Display",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "SF Pro Display",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C18C5D",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, lab(62.7844 16.8054 33.3403 / 0.2) 0px 10px 15px -3px, lab(62.7844 16.8054 33.3403 / 0.2) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#2D2A26",
      "textColor": "#FDFBF7",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
      "bottomLeft": "33554400px"
    },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, lab(17.2788 0.762194 3.14161 / 0.1) 0px 20px 25px -5px, lab(17.2788 0.762194 3.14161 / 0.1) 0px 8px 10px -6px"
    }
  },
  "images": {
    "logo": "https://www.trybezel.com/_next/image?url=%2Fbezel.png&w=256&q=75&dpl=dpl_DQBbgwvgoWumivLdk8V4yyFtoWJz",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Bezel Logo"
  }
}