llms.txt

BetterBasket Brand Identity

A complete profile of BetterBasket's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #EF8444
Accent #3B8093
Body Font Instrument Sans
Heading Font Instrument Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: retail businesses

BetterBasket Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Instrument Sans",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  },
  {
   "family": "Oxygen",
   "role": "unknown"
  },
  {
   "family": "Ubuntu",
   "role": "unknown"
  },
  {
   "family": "Cantarell",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#EF8444",
  "secondary": "#3B8093",
  "accent": "#3B8093",
  "background": "#FFFFFF",
  "textPrimary": "#2D62FF",
  "link": "#2D62FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Instrument Sans",
   "heading": "Instrument Sans"
  },
  "fontStacks": {
   "heading": [
    "Instrument Sans",
    "sans-serif"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Instrument Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3B8093",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#EF8444",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/685bc4b830f8624931089416/685be1a23ebebde32320200d_-e6XSL8K%201.svg",
  "favicon": "https://cdn.prod.website-files.com/685bc4b830f8624931089416/686b8bb2fa557f44027e0121_668c5a90161312026959cd23_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/685bc4b830f8624931089416/686b8ba34494dac669a155c1_668c5b6aceae3d3656fef884_webclip_256.png",
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'BetterBasket'.",
  "confidence": 0.85,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a demo",
   "reasoning": "Button #0 is selected as the primary CTA because it uses a distinct blue color (#3B8093) which stands out from the other buttons and is likely intended to draw attention as a primary action."
  },
  "secondary": {
   "index": 1,
   "text": "Book a demo",
   "reasoning": "Button #1 is selected as the secondary CTA because it uses a different color group (#EF8444) and shares the same action text as the primary, indicating a secondary option for the same action."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "retail businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'BetterBasket'.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}