# Better Auth Brand Identity

A complete profile of **Better Auth**'s visual system — colors, typography, components, and personality — extracted from [https://better-auth.com/](https://better-auth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://better-auth.com/.

| Color     | Code      | RGB              |
|-----------|-----------|------------------|
| primary   | #000000   | rgb(0, 0, 0)     |
| accent    | #171717   | rgb(23, 23, 23)  |
| background| #FFFFFF   | rgb(255, 255, 255) |
| textPrimary| #0C0A09 | rgb(12, 10, 9)   |
| link      | #000000   | rgb(0, 0, 0)     |

## Typography

Each font links to its Google Fonts page where available.

| Role    | Font  | Link |
|---------|-------|------|
| primary | Geist | [Google Fonts →](https://fonts.google.com/specimen/Geist) |
| heading | Geist | [Google Fonts →](https://fonts.google.com/specimen/Geist) |

## Visual Assets

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### UI Components

Live previews rendered using Better Auth's actual button styles.

| Button                | Background Color | Text Color | Border Radius | Shadow      |
|----------------------|------------------|------------|---------------|-------------|
| Button Primary       | #171717          | #F5F5F5    | 0px           | none        |
| Button Secondary     | #0C0A09         | #FFFFFF    | 0px           | none        |

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** developers and businesses looking for authentication solutions

## Frequently Asked Questions

1. **What is Better Auth's primary brand color?**  
   Better Auth's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Better Auth use?**  
   Better Auth uses #171717 as an accent color, applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Better Auth use?**  
   Better Auth uses Geist as the primary typeface across body and headings.

4. **Does Better Auth use a light or dark theme?**  
   Better Auth's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Better Auth's logo?**  
   Better Auth's logo is available directly on their site (https://better-auth.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://better-auth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Better Auth.

## Design Methodology

Brand data on this page was extracted from [https://better-auth.com/](https://better-auth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.